What is E-Commerce Marketing ? How does it Work
Almost all companies in the world use an e-commerce marketing strategy. The reason is, this way is faster, easier and more extensive to reach consumers.
If you don’t apply it, your competitors might succeed in controlling the market for your product. Certainly you don’t want this, right? So, to be able to do good ecommerce marketing steps, there are several things that need to be mastered. We’ve got that covered for you. So, you don’t have to worry. Here are several types of ecommerce marketing you need to try!
SEO Blog Marketing
To learn SEO you need to understand the basic concepts first. SEO (Search Engine Optimization) is a website optimization step in order to get top rankings on Google search pages.
A website that is in the top position will get a large number of quality visitors for free. In fact, the number 1 position on the search engines dominates the click results 10 times over.
However, because Google keeps the ranking techniques secret, we can take a peek at some of the main indicators of SEO. First, Google likes fast websites. Second, Google likes articles that are useful and relevant. And much more.
Keyword research is an equally important topic when learning SEO. Creating content without keyword research is a mistake. Because, keyword research helps you understand what internet users need today.
Some things to look out for when doing keyword research are:
Search Volume which shows the number of keywords typed in Google when performing a search. Keyword Difficulty in understanding the difficulty level of a keyword on the first page of a search engine.
In addition, there is a Keyword Suggestion which is useful for finding out which keywords have the same intent. Search results are also important for analyzing how competitors can rank at the top.
By doing keyword research, you will know what is best for your website content
Creating content is the stage in learning SEO after keyword research is done. To be able to produce quality content there are several conditions that must be met:
First, make sure your content is relevant to readers’ needs. Otherwise, your blog / website may not be visited. Second, create content that is unique and has good search volume. Third, provide true / valid information from a reliable source.
There are still many other tips that you can use to make your website articles stand out from the others.
On Page SEO
More deeply when learning SEO, you must understand On Page SEO. This is an optimization effort that emphasizes improving the internal factors of a website.
Some of the optimization steps are the proper use of permalinks because this is what describes the content of your content. Another tip is to write the meta title and meta description that are relevant to the content but are not truncated in search results.
Regarding content, On Page SEO also makes efforts to arrange headings and subheadings correctly and place keywords correctly.
Other On Page SEO optimization efforts are still quite a lot. So, make sure you understand it and use it in your website.
Off Page SEO
In contrast to On Page SEO, Off Page SEO optimization steps emphasize efforts outside the website itself.
When learning SEO to do Off Page optimization, here are the things you need to pay attention to:
First, get Brand Mention. This is an effective way to get quality traffic. Google also considers websites that get mentions in the media for top ranking.
Then, create a Google My Business profile that will make it easier for consumers to find information about your business description, address, operating hours, photos of your business.
Some other Off Page optimization efforts, such as reviews and social media sharing, also need to be done properly.
Being part of Off Page SEO, you should not forget Link Building when learning SEO. Link building is an effort to get links from other websites that lead to your website.
Make an effort to get lots of Referring Links to show your website as a credible source of information. Apart from the number, make sure the links you get are relevant to the topic.
Those two things are not enough, you also need to build Domain Authority, pay attention to the type of link whether DoFollow or NoFollow, and much more.
There is one more discussion when learning SEO. Especially, if the local market is your target business, namely Local SEO.
Local SEO is an effort to always bring up your website in the top rankings on local search engine searches. This step is important considering that 46% of searches were conducted locally and 29% of them ended up buying.
Actually, local SEO techniques use almost all of the general SEO techniques above. The difference is, focus on the local market. So, you’ll keep building Google My Business, doing keyword research, and more.
Social Media Marketing
As the name implies, social media marketing is the use of social media platforms to promote products.
In practice, social marketing efforts are often used in conjunction with other ecommerce marketing efforts. For example, the use of blogs, email and others.
Since there are so many social media platforms, choosing the right platform for your business is one of the keys to the success of this marketing strategy.
Starting Social Media Marketing with Data
Before getting into various social media marketing strategies, it’s a good idea to do research to support your efforts.
Millions of people are active social media users. Of these, the most users are aged 25-24 years. This is of course important information for those of you who are targeting a certain age target market.
Currently, Facebook is still the most popular social media platform. And, Whatsapp is a commonly used messaging application. Knowing this data will allow you to implement the appropriate measures for your business strategy.
In addition, keep in mind that 99% of social media access is done via mobile devices. So, adjust your promotional content so that it is mobile friendly.
The following are some social media marketing strategies that you can do.
Applying Instagram Marketing
The potential of Instagram for product promotion is beyond doubt. 80% of users admit that posts on Instagram affect their buying decisions.
So, to make sure your social media marketing is successful, there are several important strategies when using Instagram. The main thing, immediately switch to a professional account or business Instagram. Then, optimize your business profile.
If the two steps above have been taken, continue with creating creative content and unique hashtags.
Various Best Instagram Tools for Business Promotion
If you believe that Instagram is the best platform for your business promotion, take a more aggressive approach. The trick is to use Instagram tools.
Instagram tools will make your social media marketing efforts easier, from the side of content creation, promotion implementation to data analysis.
Some of the tools that you can use are Snapseed for photo editing and Later for scheduling content posts.
Make use of Instagram Ads
To complement your Instagram marketing efforts, it’s also a pretty good idea to advertise on the platform.
Since advertising is related to budget usage, make sure your ad is effective at reaching customers. So, it can give you a return on investment (ROI), proper a return on investment.
To create advertisements on Instagram, there are several things that need to be considered. First, define your audience appropriately. Then, choose an ad format that suits your product. Last but not least, create an attractive copywriting text.
Using Facebook Marketing
With so many Facebook users in the world, Facebook marketing is certainly a mandatory social media marketing effort for your business. If it hasn’t been done, now is the time.
There are various strategies you can use in marketing with Facebook. Starting from creating interesting content, determining a budget and analyzing the efforts made.
Don’t forget to use the available Facebook marketing tools. For example, DrumUp and SocialOomph.
Using Facebook Ads for Optimal Results
If you have a special budget, using Facebook Ads can be an attractive option. Because, it will be easier for you to target a more specific audience quickly.
Thanks to Facebook’s ability to learn about user habits, it will help you create targeted promotional programs.
How to make Facebook Ads is almost the same as Instagram. The steps start from choosing the type of ad, determining the audience and arranging ad delivery scheduling.
Using Twitter Marketing
If your social media marketing strategy focuses on brand visibility, Twitter can be the platform of choice. In fact, 80% of users mention brand in their tweets. And, more than 50% of these brand mentions end with product purchases.
So, to seize these opportunities, you need to implement the right Twitter marketing strategy. First, optimize your business twitter profile. Don’t forget to always include a hashtag in every product promotion campaign.
Maximize User-generated Content
User-generated content is posts by consumers recommending your products on their personal accounts.
Utilizing user-generated content can be a great social media marketing strategy. This is because the level of consumer confidence in other people’s recommendations is quite high, reaching 92%.
One way to boost user-generated content is to create a contest or giveaway with a specific hashtag and ask followers to mention it.
Increase Sales by Retargeting
Retargeting is an effort to get closer to consumers who have previously bought products or just visited your website. The goal is to make offers according to the types of products they see ..
One of the most popular ways is Facebook Retargeting Ads using Pixel.
Using the Best Social Media Plugins for Websites
Still running promotions through the website and social media separately? Think again. Because with the WordPress social media plugins, you can do it in an integrated manner easily.
Many WordPress plugins for social media marketing. Both for sharing, profiling and auto publishing content.
Some of the plugins that you can try are Social Media Auto Publish, Social Warfare and Instagram Feed.
Which Social Media Marketing Strategy Is For Your Business?
There are quite a number of social media marketing strategies that you can use. As a first step, make sure you know your target audience well.
Several social media platforms offer marketing efforts for free or for a fee. Adjust to the needs and capabilities of your budget.
This is a marketing strategy that you can try to market your product more optimally via email.
Make use of the Email Marketing Plugin
Using an email marketing plugin is very important for those of you who have a WordPress website. Your marketing efforts will be easier and faster.
Once installed, this plugin can help you in your efforts to create campaigns to get leads.
There are many plugins that you can choose from. One of them is Sumo. This plugin has been used by more than 800 thousand websites around the world with excellent features such as a list builder with a variety of forms.
Sending Blast Emails
Email blast is an activity to send email to many people at once. In the email marketing strategy, email blasts are often used to massively reach potential customers quickly and easily.
This activity can be done automatically using a special platform. Some of the commonly used platforms are MailChimp and Zoho Campaign.
To make sure the platform fits your needs, make sure you know how to choose a good email blast platform.
Using the MailChimp Platform
Among several email marketing platforms, MailChimp is one of the best. Moreover, you can use it for free with limited features.
Mailchimp will simplify your marketing efforts with various features such as automatic email delivery, integration with various other tools and a wide selection of campaigns to suit each business.
To be able to use MailChimp, you can register first. Then, follow the next guide.
Doing Email List Building
Why do you need to build an email list? Because, you can find out who is interested in your product. Then, submit promotional content for them.
To build an email list, you need the right strategy. Some of the ways you can do this are by holding a product giveaway, or creating a special landing page.
Increase Email Open Rate
What does it mean that you spread out lots of promotional emails but never opened by your target audience?
Therefore, knowing how to increase open rates is very important in any email marketing endeavor. The goal is to increase the click-through rate and conversion rate.
Basically, to get your target audience to open your email, you can start by making sure the target audience is right. Then, create a compelling email subject.
Designing a Newsletter that Sells
Newsletters are promotions via email that focus on product information. The purpose of the newsletter is for subscribers who have provided their personal data through various platforms.
The newsletter promotion approach is quite elegant. Does not force the target to buy a product immediately. However, every newsletter has a CTA button that invites consumers to a specific landing page.
Now, after learning various email marketing strategies, it’s a good idea to know the best email marketing tips too.
Create a Mobile Friendly Email Title
It’s important to make email headlines that are mobile friendly. This means that the headline of the email is attractive and can appear on either a phone or tablet.
Why is that? This is because 47% of email recipients only open emails with interesting titles. This means that without a catchy email title, your product offering won’t reach consumers.
In addition, more than 50% of email recipients open them via mobile devices. So, if the title is too long, it could be truncated and the information received is not complete. In the end, potential customers may not open it.
Tips, make the email title using at most 10 words. So, it looks good when opened via a mobile device.
Use the Double Open Strategy
Your email marketing failed on the first try? Don’t be discouraged just yet. You can try the double open strategy technique. What is that?
The double open strategy is an attempt to send the same email back, but using a different title.
You may not believe it. However, a study shows that a double open strategy can increase the open rate by up to 30%. That way, you can get the audience’s attention better without changing the overall strategy.
Write your name as sender
Apart from the title, the name of the sender also determines the success of email marketing. In fact, 42% of the audience always confirms the sender’s name before deciding to open an email. This is understandable because the audience certainly doesn’t want to open a suspicious email, right?
That’s why it’s important to use your name as the sender of the offer email. In fact, it would be better if accompanied by professional photos.
Meanwhile, the audience itself certainly feels more comfortable when getting an email from someone than a machine or system. Because, it will feel more friendly. Well, this can be your strategy to build better engagement via email.
Just like using your name as the sender of the email, address your audience by name. Personalization like this can not only build closeness with the audience but also show the professionalism of your business.
However, email marketing personalization is not just a name mention. The promotion you offer must also match your target audience. This can be done by segmenting potential customers using an email list.
Then, what are the benefits of personalizing?
The first advantage is the increased open rate of your email marketing. According to Statista, email with personalization is 5% higher than without personalization. Another benefit is that the conversion rate can be increased up to 6 times due to personalization.
Keep the Emails Short and Clear
A good promotional strategy is to be able to provide clear information quickly and precisely. This also applies to email marketing.
Therefore, keeping the content concise and clear is highly recommended. Why is that?
First, the average audience takes only 51 seconds to read a promotional email. If your email is short, most of the information can be read in full.
Second, your promotional email can be read by your audience in a mobile state. This means that the audience will only read it briefly. If the information is not solid, the promotional message will not get conveyed.
One tip for doing this is to use bullet points. Thus, the information conveyed will be shorter and skimmable (easy to read quickly).
How ecommerce business can make you success
Ecommerce business is a new way to make money online. So far there are 2 ways of doing it, namely affiliate marketing and dropshipping. We’ll go in-depth about both in this section. Get ready!
Affiliate Marketing with Wealthy Affiliate
Affiliate marketing is a business system by paying for someone’s services when that person succeeds in selling the products or services of a merchant or company that has products or services marketed via the Internet and requires other people to sell their products / services.
Your position here is as a person who has no products or services to sell, so you can help a merchant in marketing his products / services, and of course we will get a commission on the sales we make.
How Affiliate Marketing Works
If you want to become an affiliate marketer, then you have to register with an affiliate web company and you will get an Affiliate link. Then you promote the link on a website or blog, social media or online forums, and anyone who clicks through your link and then makes a purchase, you get a commission.
The amount of commission or fee given varies, depending on the product / goods / services being sold. Affiliate marketing is a business model that can generate passive income, and is relatively easy for beginners even though they don’t have their own website.
How Can You be Successful with Wealthy Affiliate
Wealthy Affiliate is one of the best Online Internet Learning Affiliate University . Wealthy Affiliate will guide every step become a successful affiliate marketer.
How does affiliate marketing work? Affiliate Marketing is not a pyramid scheme like the ones you encounter on the internet today. Likewise, affiliate marketing is not a business that you can use to deceive other people. Affiliate marketing is a real business, where someone tries to make money via the internet through a website that they create by selling other people’s products.
Affiliate marketing is an opportunity for those who are serious about doing business from home and do not want to be stuck or confined to a place or location. Affiliate marketing is a business that you can do from anywhere as long as you can connect to a computer and the internet.
Affiliate Network You Need to Try:
- Wealthy Affiliate
- Commission Junction
Those are some affiliate networks that provide products for you to sell without having to reach your pocket first. You just have to register, then find the product you like to promote. How to register with this company or affiliate network we will discuss in another article.
What is the Potential for Affiliate Marketing Business Income?
Affiliate Marketing – The Best Online Business For Beginners Maybe you will also ask, about how much potential income can you get if you are in this business?
Well, the sky is your limit. Many people have become millionaires simply by doing affiliate marketing. An example that we can still find is Ewen Cia, a Singaporean who is able to generate 1 million dollars from his affiliate marketing business. there’s also John Cow, who can make $ 40,000 a month out of this business.
10 Benefits of Affiliate Marketing
Apart from the lucrative business potential as above, there are several conveniences that make this affiliate marketing business very attractive to many people. Here are 10 reasons to start an affiliate marketing business right now.
- You are the boss, you create and create opportunities yourself. You alone determine how much income you want to earn. You decide on the topic or product you are interested in. You can determine your own work time and vacation time. you can spend more time with family.
- One thing you must remember is that because you are the boss, you are responsible for ensuring that your business is running.
- This business is not risky. You can run this affilaite marketing business with very little capital and you can even do it for free or at no cost. But the affiliate marketers out there invest their initial capital in creating professional websites and hosting and domain names.
- You only need to provide a small fund if you want to start this business seriously.
- Everyone can start this business. This affiliate business is a democratic business. Everyone has the same right to initiate. This affiliate business knows no age restrictions, gender or gender, education level, physical condition, family background or citizenship.
- All it takes is a computer, internet access and writing and reading skills. You don’t need to be an expert to create a website to be successful in this affiliate marketing business. You can learn as you go along, because basically everyone starts this business from the same point.
- There are hundreds of companies and millions of products ready for you to sell. You don’t need to worry about product choices, you just live according to your interests or interests.
- You don’t have to bother thinking about looking for product ideas and creating your own. All the products you can think of are already there, you just need to hone your skills to market these products.
- You don’t need to be tied down to one particular type of product.
You don’t have to bother with the payment system, the packing system or the delivery system. You don’t have to bother with complaints. all you know is that you receive a profit or a profit.
There is a huge potential for profit. As mentioned earlier the potential for this business is limitless. You decide how much money you want to make.
This business can be a passive income for you. Just invest some of your profits and delegate your task.
You can work at home without worrying about traffic jams and floods. As long as you can connect to the internet, you can run this affiliate marketing business.
Is There Any Weaknesses or Disadvantages of Affiliate Marketing Business?
NO! It’s an absolutely perfect business. As with other businesses, this affiliate marketing business besides having convenience and advantages also has several weaknesses or shortcomings. You can be overwhelmed or confused about what products to sell.
You can overload information because of the many tutorials that are sold out there. You can be out of focus because of the lure of these potential rewards.
To maximize the potential of this affiliate marketing business and avoid unnecessary mistakes, you need to learn from the experts. If you have initial funds to invest that will be even better, but if you don’t have or don’t want to spend the funds there is also no problem.
Dropshipping with Shopify
For those of you who are curious about international dropshipping using Shopify and AliExpress! In this article, I want to discuss thoroughly in simple language how to dropshipping from AliExpress using the Shopify online shop platform.
Since 2013, AliExpress has indeed become a trending topic in the dropshipping business in the world thanks to its large number of products and the price is quite cheap (affordable).
However, that doesn’t mean the dropshipping business from AliExpress is an easy matter. Remember, you are selling products to the internet community all over the world (international). Starting from product presentation, payment, to shipping costs, it must be very different from doing a dropshipping business from Tokopedia.
Therefore, you must first understand how, and you also have to understand what you have to prepare to start a dropshipping business from AliExpress using the online shop platform from Shopify.
Here are the basic preparations you should know to start an international dropshipping business from AliExpress using Shopify.
Determine the Target Market
You have to determine which country or continent you will sell products for dropshiping? By determining a target market, you can find out products that have never existed in that market.
Anyone who is addict to a hobby will definitely be interested in buying something related to that hobby.
If the following clothes were sold to someone who loves or raises cats, how would they respond?
International Dropshipping Way Using Shopify and AliExpress
Definitely want to own, or want to buy. It’s not 100% buy right away. Maybe 50% – 80% of the people want to buy it.
So, look for general but unique products. In this case, the t-shirt is a common product, but if the design is unique, it will likely bring in high sales.
Create an Online Shop on Shopify
Actually this part is practice. I believe that even if you are clueless, if you have Facebook, Instagram, or Twitter, you can definitely create an online shop on Shopify.
Suppose you already have an online store on Shopify and have entered several products. So, the next step is to activate third-party applications available in the Shopify application market (Shopify Application Market).
So, are you ready to join us now?
Both Affiliate Marketing is the fastest and reliable and Shopify are good examples of how ecommerce marketing is a big thing now. You can earn limitless amount of money with a little to no effort!